September 2025 is shaping up to be one of the most eventful months for India’s automotive industry, with manufacturers across segments bringing exciting new models to the market. From electric SUVs to performance-focused vehicles and lifestyle SUVs, this month offers something for every type of car enthusiast.
Major Car Launches This September
1. Maruti Suzuki Escudo – September 3, 2025
Maruti Suzuki kicks off the month with its highly anticipated midsize SUV, likely named the Escudo. This new offering will be positioned between the Brezza and Grand Vitara and sold through Arena dealerships.
Key Details:
- Expected Price: ₹9.75 lakh – ₹12 lakh
- Platform: Suzuki’s Global C platform (stretched for more cabin space)
- Engines: 1.5-litre petrol with mild-hybrid technology, strong-hybrid option, and CNG variant
- Features: Panoramic sunroof, ventilated front seats, six airbags, 360-degree camera, and possibly ADAS
- Competition: Directly rivals Hyundai Creta and Kia Seltos
This launch marks a strategic shift for Maruti, bringing a premium SUV to its Arena network while maintaining competitive pricing.
2. VinFast VF6 and VF7 – September 6, 2025
The Vietnamese EV manufacturer VinFast makes its official Indian debut with two electric SUVs on September 6.
VinFast VF6:
- Expected Price: ₹25 lakh
- Battery: 59.6 kWh battery pack
- Power Options:
- Eco variant: 178 bhp, 250 Nm (399 km range)
- Plus variant: 204 bhp, 310 Nm (381 km range)
- Eco variant: 178 bhp, 250 Nm (399 km range)
- Target: Hyundai Creta Electric competitor
VinFast VF7:
- Expected Price: ₹50 lakh
- Battery: 75.3 kWh battery pack
- Power Options:
- Eco trim: 204 bhp, 310 Nm (450 km range)
- Plus variant: Dual-motor AWD, 354 bhp, 500 Nm (431 km range)
- Eco trim: 204 bhp, 310 Nm (450 km range)
- Features: 8-way powered driver’s seat, panoramic glass roof, 12.9-inch touchscreen, Level-2 ADAS
- Competition: BYD Atto 3 and Mahindra XEV 9e
Both models will be locally assembled at VinFast’s Thoothukudi, Tamil Nadu facility.
3. Mahindra Thar Facelift – September 25, 2025
The iconic lifestyle SUV receives its first major update since its 2020 launch.
Key Updates:
- Expected Price: ₹12 lakh – ₹18 lakh
- Design: New grille, revised bumpers, LED lights, fresh alloy wheels
- Features: Larger 10.25-inch touchscreen, automatic climate control, full-digital driver’s display, six airbags, 360-degree camera
- Engines: Existing petrol and diesel options with manual and automatic gearboxes
- Drive Options: Both RWD and 4WD variants continue
The updates are inspired by the larger Thar Roxx, bringing modern features while maintaining the SUV’s rugged appeal.
4. Volvo EX30 – Mid-September 2025
Volvo India introduces its smallest and most affordable electric SUV.
Specifications:
- Expected Price: ₹40-42 lakh
- Battery: 69 kWh battery pack
- Range: Up to 480 km (WLTP-claimed)
- Motor: Rear-mounted motor configuration
- Positioning: Below the EX40 in Volvo’s EV lineup
This launch represents Volvo’s strategy to make electric mobility more accessible in the premium segment.
5. Citroen Basalt X – September 5, 2025
Citroen adds a special edition variant to its lineup with the all-black Basalt X.
Expected Features:
- All-black exterior theme
- Enhanced styling elements
- Premium interior appointments
6. Tata Sierra EV – September 16, 2025
Tata Motors revives the iconic Sierra nameplate as an electric SUV.
Expected Details:
- Price Range: ₹25-30 lakh
- Positioning: Premium electric SUV segment
- Heritage: Modern interpretation of the classic Sierra design
Market Impact and Trends
September 2025’s launches highlight several key automotive trends in India:
Electric Vehicle Focus: With VinFast’s debut, Volvo EX30, and Tata Sierra EV, electric mobility continues gaining momentum across price segments.
SUV Dominance: The month reinforces India’s love affair with SUVs, with launches spanning from compact to premium segments.
Competitive Pricing: Manufacturers are focusing on value positioning, especially evident in Maruti’s Escudo pricing strategy.
Feature-Rich Offerings: Modern cars are launching with comprehensive safety and technology features as standard.
Two-Wheeler Additions
The excitement extends beyond cars, with notable two-wheeler launches:
- TVS Ntorq 150: Performance-focused scooter
- Harley-Davidson 440cc Motorcycle: Collaboration with Hero MotoCorp
Conclusion
September 2025 marks a pivotal month for India’s automotive landscape, offering buyers unprecedented choice across segments. From Maruti’s affordable SUV to VinFast’s premium electric offerings, the month caters to diverse buyer preferences and budgets. With over 70 upcoming cars expected in 2025-2026, September sets the tone for an exciting automotive year ahead.
These launches represent manufacturers’ confidence in the Indian market and their commitment to bringing global-standard products to Indian consumers. Whether you’re looking for an affordable family SUV, a premium electric vehicle, or a rugged lifestyle SUV, September 2025 has something compelling to offer.
Also Read:
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Check sources
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